{"id":4942,"date":"2021-07-31T10:55:00","date_gmt":"2021-07-31T09:55:00","guid":{"rendered":"https:\/\/badbutlerxxx.com\/badbutler\/?p=4942"},"modified":"2022-08-14T13:23:18","modified_gmt":"2022-08-14T12:23:18","slug":"newsletters-and-why-you-need-one","status":"publish","type":"post","link":"https:\/\/badbutlerxxx.com\/badbutler\/uncategorised\/newsletters-and-why-you-need-one\/","title":{"rendered":"Publish your own Newsletter"},"content":{"rendered":"\n

WHY<\/strong><\/p>\n\n\n\n

Because when you lose you social media, (which everyone does, as the rules keep changing), or get platform booted, THESE are the fans you’ll be able to reach fast.<\/strong> Plus all the usual direct selling and marketing stuff \ud83d\ude42 <\/p>\n\n\n\n

Remember : People you reach via a platform, are the platform\u2019s clients, and can vanish at the push of a button. People you reach via Social Media, belong to the social media. Only your direct contacts are yours.<\/p>\n\n\n\n

Feb – a friend just lost her Twitter and Insta. All those followers, gone.<\/p>\n\n\n\n

HOW<\/strong> (TLDR : It’s part of your website)<\/strong><\/p>\n\n\n\n

Various options, but I want to keep this simple.<\/p>\n\n\n\n

DO NOT just ask people to DM you their email and then save it on your PC so you can Blind Copy them in a home made approach.<\/p>\n\n\n\n

DO NOT sign up to third party solutions like Mail Chimp. This is perfectly fine for most businesses but mostly they T&C ban adult, and if there are US based (most are), they also worry about SESTA\/FOSTA. And the moment they kill your account, you probably lose everything, all those hard won addresses (unless you saved diligently). <\/p>\n\n\n\n

DO NOT cut corners with a simple “give us your email” form and a Php Script to send the mail. This does work in theory, but in practice now, almost all your mail will be flagged a spam and won’t get through<\/p>\n\n\n\n

DO :-<\/strong><\/p>\n\n\n\n

Via your own SMTP (Simple Mail Transfer Protocol) server<\/strong><\/p>\n\n\n\n

THIS IS HOW TO DO IT!. Which is why we provide it as standard for everyone we build websites for.<\/p>\n\n\n\n

It’s also a complete pain to DIY it – you need a web host that lets you have one and look forward to making a LOT of detailed DNS changes, setting up a Cron and other fun and games:-) <\/p>\n\n\n\n

Newsletter Type and Frequency<\/strong><\/p>\n\n\n\n

Text :<\/strong> Good for short punchy ones you don’t want to spend much time working on.<\/p>\n\n\n\n

HTML :<\/strong> Much better looking. Use where possible. <\/p>\n\n\n\n

How often should you send?<\/strong><\/p>\n\n\n\n